What is digital transformation?
Put simply, digital transformation is the process of implementing digital technologies within your business to change or modify your operations for the better.
But there is more to digital transformation than the technology itself. How you implement these technologies and manage the inevitable changes to processes, operations and people can make or break your business’ digital transformation in the long-term.
Why kickstart your digital transformation journey?
Digital transformation is the key to modernising your business. Kickstarting or progressing your digital revolution holds benefits on many levels. These benefits can ensure your organisation works effectively and futureproofs its operations to become as reactive and agile as possible in the face of change.
The right technologies can speed up processes, helping your people to identify and cut out unnecessary tasks to work smarter and more efficiently.
Technologies such as the cloud have the potential to remove your reliance on outdated and expensive on-premise infrastructure. They can also open the way to more elastic, on-demand pricing models, which, in turn, can result in cost reductions and higher return on investment.
Enjoy a more engaged customer base
Digital transformation can lead the way to higher engagement with your customer base. Improving the management of and access to data and twinning this with AI can enable your business to personalise and better target your communications.
Improve your responsiveness
Better customer engagement through digital transformation can enable your business to respond more quickly to the evolving needs and preferences of your clients and prospects.
Leverage the limitless power of data
Certain technologies can help businesses collect, order, store and share key data among their teams faster and more efficiently. This can lead to decisions informed by real-life scenarios, customer behaviours and developments in the market
Become more agile in the face of change
Digital transformation can enable your business to become more agile and responsive to change, with the scope for increased insights to better inform your continual improvement strategy.
Revolutionise knowledge management
Business which embrace the power of the cloud can truly overhaul their knowledge management approach for the better. Improve knowledge management across hybrid or remote workforces by consolidating assets in the cloud. Establish a single point of access through a digital workplace and a single source of truth for your people with technologies such as Microsoft Teams and Microsoft Viva Topics.
Enhance employee experience for a more content workforce
Digital transformation can open doors for businesses to better understand and improve the experiences their people have on a daily basis – whether they work at home, at the office or a mixture of both. Put everything your people need right where they need it with Microsoft Teams. Learn from behaviours, working patterns and feedback with technologies such as Microsoft Viva. Invest in the improvement of employee experience by introducing external learning and wellbeing platforms into the Teams interface.
The pillars of a successful digital transformation
A successful digital revolution is about more than just the technologies you implement. It’s an ongoing process requiring planning, preparation and involvement from key people and teams across all levels of your business.
The core elements of successful digital transformation are:
First and foremost, the technologies your business implements are integral to your digital transformation and will shape your organisation’s journey. Well-selected solutions will form the backbone not only of your digital revolution, but of your business’ processes and operations.
Your digital transformation will require robust frameworks, such as Microsoft’s cloud adoption framework and digital feedback loops. The digital feedback loop centres around data and intelligence and focuses on engaging customers, empowering employees, and transforming products. Using a framework such as this can help your business to map and maintain the momentum of your digital transformation journey.
The approach you adopt to the management and progression of your IT will determine the outcome of your digital revolution. Digital transformation is an ongoing journey and developing an evergreen approach to IT can help to sustain that journey. Continually implementing updates to your technologies along the way ensures your digital landscape stays fresh.
It’s important to understand how your business’ digital transformation will affect your processes, end products and customer experience. Learning from data and feedback and implementing your findings can ensure that your customers experience minimal or no disruption as you evolve and that they too reap the benefits of your digital revolution.
Employee experience is inextricably linked to digital transformation within any business. Your people are those closest to your technologies and processes and will keenly feel the impact of change. It’s important that they understand and are engaged with the ‘whats’ and ‘hows’ of your digital transformation strategy, but also the ‘whys’. Business change and adoption services can make major changes to your technologies as seamless as possible for your people and teams.
Explore our digital revolution resources
It can be tricky to know where to start on your digital transformation journey. We’ve carefully curated a set of resources to help kickstart or maintain the momentum of your digital revolution.
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