Content+Cloud Leadership Team

Content+Cloud’s experienced leadership team shares a passion for excellence in service and using technology to empower our clients to succeed.

Peter Sweetbaum

Peter is Content+Cloud’s Chief Executive Officer. As an experienced CEO and executive within the technology sector, he brings leadership, strategic guidance and entrepreneurial skills to the business. Peter has a legal and corporate finance background and was Senior Technology Adviser to the UK CIO within the HM Cabinet Office.

Peter Sweetbaum

Geoff Kneen

An accomplished Business Leader, with a 20+ year track record of success in engineering, management consulting and technology arenas, Geoff drives transformational change and growth across the business.

Geoff Kneen

Andrew Insley

Andrew is an experienced CFO with experience of working with private equity-backed businesses. Prior to Content+Cloud Andrew was with Cordium, an international compliance consulting business for the financial sector. After qualifying as a Chartered Accountant at Deloitte, Andrew held varied finance functions, at household names, including Kingfisher plc and Mattel Inc.

Andrew Insley

Thea Fineren

Thea brings a wealth of experience within the People and Talent sphere, having worked across both corporate and start-up environments in Finance, Professional Services and Tech industries. As Chief People Officer, Thea’s focus is on organic growth of each team within the business and harnessing the impressive capability across the group.

Thea Fineren

Simon Lawless

Simon is Commercial Director at Content+Cloud, with over 30 years of proven experience in the selling and delivery of IT solutions and services into both the commercial and public sector markets.

Simon’s vast experience has also seen him serve for a number of years as main board Director of public listed companies, helping to drive commercial strategy and enabling organisations to succeed with their technology investments.

Simon Lawless

Colin Brown

Prior to joining Content+Cloud’s board of directors, Colin was the managing director at Softcat plc, one of the UK’s leading IT infrastructure providers. During his eight years at Softcat, Colin oversaw rapid growth and was part of the leadership team that brought the organisation to its IPO, resulting in Softcat’s listing on the FTSE 250. Before this, he drove the adoption and deployment of Microsoft technology as general manager of UK services for Microsoft, which followed his position as CEO at Computacenter Germany.  Colin’s focus as a leader has been on creating a strong culture, generating the highest levels of employee engagement and passionate followership, and setting a clear strategic direction.

Colin Brown

Content+Cloud journey continues as part of the Advania Group.

Content+Cloud has joined the Advania group to become the foundation of their UK presence — the group’s first expansion outside the Nordics into the UK, adding to its existing presences in Sweden, Iceland, Norway, Finland and Denmark.

Focused on building a true leader in technology services and solutions in northern Europe, Advania acquired Content+Cloud in December 2021. to enhance the group’s customer proposition and scale its offering outside the Nordics.

Advania operates in 27 locations in Sweden, Iceland, Norway, Finland and Denmark. The company focuses on helping customers to improve their performance with innovative use of best available IT platforms and services. Advania serves thousands of corporate customers, multinational enterprises, governments and public institutions, large, small and medium-sized companies in all aspects of society.

Advania traces its roots to 1939 when an Icelandic entrepreneur founded an office equipment repair workshop in Reykjavik. In 2012 they were combined into one and Advania was formed.

For further information, please visit www.advania.com

 

Gestur G. Gestsson

Gestur G. Gestsson is the chairman of the board. He was the Group CEO of Advania from 2009 to 2019 and has extensive management and board experience in IT and telecommunications. Previously, he was the CMO and later CTO at Vodafone Iceland, CMO of the interactive gaming company Betware and CEO of the Icelandic pioneering ISP Margmiðlun. He has served as Chairman of the Board of top-level domain registry Internet in Iceland and had the same position at Vodafone in the Faroe Islands. Gestur holds a degree in Political Science and Economics from the University of Iceland.

Gestur G. Gestsson

Mikael Noaksson

Formerly, the CEO of Advania Sweden, Mikael has been with the business since 2010. In 2017 he took up the group COO role, shortly thereafter becoming Group CEO in 2019.

Mikael Noaksson

About Content+Cloud.

We are a technology services, solutions and support business with a passion for helping ambitious organisations and their people to succeed. Our people genuinely care about delivering results and have the experience and expertise to deliver them.

Learn more about Content+Cloud 

Why work with Content+Cloud.

No matter where you are on your transformation journey, we put all our energy into treating each client as an individual organisation. Because your challenges are unique.

Why should you work with us? 

Our Microsoft partner relationship.

We’ve invested heavily in creating a world-class Microsoft practice. We have done this to help each of our clients succeed in leveraging the full power of the Microsoft Cloud.

Learn more about our Microsoft Partnership 

Comprehensive and expert services.

Our full portfolio of Professional Services, Managed Services and Technical Consultancy enables every one of our clients to leverage the power of the Microsoft Three Clouds: Office 365, Azure and Dynamics 365.

See how we can help you succeed