How to use Microsoft Dynamics 365 Marketing to create great customer experiences
Creating the right content for each customer is key to delighting your clients and attracting potential customers. With Dynamics 365 Marketing and AI, you can easily generate personalised messages which automatically include the right content for each customer. Furthermore, the AI-driven email editor enables you to create content efficiently, including images, special offers and dynamic content to increase your marketing engagement.
Dynamics 365 Marketing analytics, combined with Microsoft Power BI dashboards, help you enhance customer journeys, with real-time KPIs tracking business goals, journey performance and content effectiveness. You can further examine what content resonates with your audience by running A/B tests and personalising channels for each customer based on their previous preferences.
Dynamics 365 Sales can also connect with Dynamics 365 Customer Insights to improve targeting, turn insights into relevant actions in customer journeys and visualise customer interactions.Speak to a Dynamics expert about optimising your tailored marketing engagement
Collaboration creates seamless experiences in Dynamics 365 Marketing
Using built-in Microsoft Teams chat, you can collaborate and engage across the entire customer experience, organising chats throughout distinct phases of the journey and receiving immediate feedback from teammates to help you remain constantly focussed on the task at hand.
Teams from across your entire organisation can share single, real-time views of customer context across all your Dynamics 365 applications, protected and shared securely by the Microsoft cloud. Access can be defined on global and local levels to support strategy across brand, geographies and product lines.
With even more customisation, you can connect to a wide range of business systems, automate various processes and create bespoke end-to-end journeys with the flexibility of Microsoft Power Automate.Talk to us about integrating Dynamics 365 Marketing with the wider stack