What is Microsoft Dynamics 365 Marketing?
Dynamics 365 Marketing is a marketing automation solution developed by Microsoft for companies requiring more than basic email marketing. Dynamics 365 Marketing facilitates the creation of tailored prospect and customer journeys with targeted messages and engagement which roll out to clients and prospective clients at predetermined points.
With powerful automation tools built in and designed to work with Dynamics 365 Business Central, making Dynamics 365 Marketing the centre of your marketing workflow allows you to manage your business end-to-end and to deliver the right message to the right prospect at the right time.
Work smarter, not harder
Utilise the fully integrated and familiar marketing processes within the Microsoft Dynamics 365 interface.
Increase engagement levels
Use pre-existing data within your Customer Relationship Management to easily create reports and view analytics.
Create engaging content
Carry out a marketing strategy that will resonate with your target audience by creating personalised content in a timely fashion.
Features of Microsoft Dynamics 365 Marketing
Dynamics 365 Marketing provides users with a variety of rich tools to optimise marketing campaigns and strategy. Below are four features built into the core of Dynamics 365 Marketing that we think could benefit you from the word go, with tools to improve marketing efficiency, engagement, customer retention and campaign success.
Design your own emails
With a simple to use drag-and-drop editor and more than 50 email templates that can be personalised, Dynamics 365 Marketing provides a simple way for you to communicate with both customers and prospects. Adjust the layout by cloning, customising or re-ordering blocks for text, images, video, buttons and other components.
Run multi-channel campaigns
Be where your customers are and execute coordinated campaigns across a combination of channels. From email to mobile or even direct mail, you can enable your customers to take action using the channel of their choice. The Dynamics 365 Marketing app provides automated workflows re-targeting across a variety channels and arms you with real-time insights into results and attribution.
Personalise your communications
With the Dynamics 365 Marketing app, you can create personalised emails that are rich in content. The app lets you drive conversion rates and make sure your prospects are engaged by providing one-to-one communications which adapt to user behaviour.
Build landing pages and forms
Quickly build landing pages and web forms to support campaigns using similar drag-and-drop functionality as the email design tool. You can also easily combine the two by simply adding a form to a landing page, creating gated content.
How to use Microsoft Dynamics 365 Marketing to create great customer experiences
Creating the right content for each customer is key to delighting your clients and attracting potential customers. With Dynamics 365 Marketing and AI, you can easily generate personalised messages which automatically include the right content for each customer. Furthermore, the AI-driven email editor enables you to create content efficiently, including images, special offers and dynamic content to increase your marketing engagement.
Dynamics 365 Marketing analytics, combined with Microsoft Power BI dashboards, help you enhance customer journeys, with real-time KPIs tracking business goals, journey performance and content effectiveness. You can further examine what content resonates with your audience by running A/B tests and personalising channels for each customer based on their previous preferences.
Dynamics 365 Sales can also connect with Dynamics 365 Customer Insights to improve targeting, turn insights into relevant actions in customer journeys and visualise customer interactions.Speak to a Dynamics expert about optimising your tailored marketing engagement
Collaboration creates seamless experiences in Dynamics 365 Marketing
Using built-in Microsoft Teams chat, you can collaborate and engage across the entire customer experience, organising chats throughout distinct phases of the journey and receiving immediate feedback from teammates to help you remain constantly focussed on the task at hand.
Teams from across your entire organisation can share single, real-time views of customer context across all your Dynamics 365 applications, protected and shared securely by the Microsoft cloud. Access can be defined on global and local levels to support strategy across brand, geographies and product lines.
With even more customisation, you can connect to a wide range of business systems, automate various processes and create bespoke end-to-end journeys with the flexibility of Microsoft Power Automate.Talk to us about integrating Dynamics 365 Marketing with the wider stack
Win customers and earn their loyalty with Dynamics 365 Marketing
Convincing potential leads that you can realise their ambitions while continuing to hold the trust of your existing clients is the aim of every organisation. With Dynamics 365 Marketing, you have the tools to connect, convince and capitalise.
- Design end-to-end journeys which increase engagement
- Target the right audience at the right time
- Bring a cohesive theme across the entire customer journey
- Nurture leads and accounts
- Turn event, meeting, and webinar attendees into loyal customers
Why choose Content+Cloud to guide you through Dynamics 365 Marketing?
Dynamics 365 is a leading global Business Applications platform. As the UK’s most trusted Microsoft partner, our goal is to help our clients work smarter and more efficiently, taking full advantage of Dynamics’ modular design and user-focused AI.
Our experts have a wealth of experience and are exceptionally well-placed to answer any questions about how to use Microsoft Dynamics 365 Marketing, and can support and implement the right solution for our clients.