Rise to the digital imperative and achieve more through technology

Many organisations are well on their way to digital transformation. But how many are getting the full value from their investments?

In these fast-changing and unpredictable times, it’s critical to embrace the power of your technology – otherwise, you risk being left behind. Let’s explore how Microsoft’s data, workplace and security technologies can help you rise to the challenges the digital imperative poses.

What is the digital imperative – and what does it mean for your organisation?

All organisations are facing a variety of complex pressures – economic, environmental, regulatory and societal. It’s never been more important to harness the value that technology infuses into how you work. 

It’s likely you’ll already have begun your digital transformation, for example transitioning to the cloud or hybrid working. The digital imperative calls on you to modernise and optimise, using that technology to help you do more with less, differentiate and build resilience.  

Microsoft claims that rising to the digital imperative is the difference between thriving and standing still in the new era. There are five imperatives it calls on all organisations to embrace.  

1. Migrate to the cloud

Accelerate your migration to drive operational efficiency, deliver value more quickly and reduce costs with a cloud infrastructure.

2. Empower fusion teams

Equip teams of citizen and pro developers with tools to scale their ideas and impact.


3. Unify data and apply AI models

Gain an edge by getting your data in order and applying AI models as platforms.


4. Collaborative processes

Make the most of technology to navigate the hybrid work patterns that are now the norm.


5. Prioritise your security

Use technology, threat intelligence and human expertise against increasing volume and complexity of cyber attacks.

How the cloud will help you rise to the digital imperative

At Content+Cloud, we believe Microsoft’s three clouds offer everything you need to optimise, innovate and secure. You’ve already started to see the benefit of your digital transformation – how can you now get even greater value out of that technology and emerge from these testing times stronger?


Can you keep pace with the demands of the ever-changing Microsoft ecosystem? With the technology already in place, you need to ensure you get full value from your existing investment.


Once you have embedded your technology, you can focus on approaches that will enable innovation. How can you bring more value to your users and take the effort out of business processes? How will you ensure continued evolution for long-term success.


It’s evident that organisations are experiencing an increase in not only the volume but also the complexity of cyber attacks. The threat landscape is evolving – how can you improve visibility and better defend against these threats? 

Clients we’ve helped go beyond digital transformation

We provide ongoing services and support designed to ensure organisations can adapt and evolve, enabling them to focus on the digital imperative.

Our client Tysers has been focusing on building momentum, agility and futureproofing its business with our managed services. We’ve supported Tysers with cloud-first, forward-thinking and robust IT infrastructure that enables people to thrive in a world of hybrid working.

Read the case study

Hear the latest advice at our Digital Revolution³ virtual event 

Find out how you can optimise the value technology brings to your organisation in our Digital Revolution³ virtual event.  

Through 12 jam-packed sessions, our experts provide actionable insights into the solutions that can be the difference between thriving and getting left behind beyond digital transformation. 

Book your front row seat and enjoy our on-demand event.

Digital imperative resources you might find useful

The digital imperative is all about amplifying technology to do more with less, helping your organisation differentiate and build resilience. Here are a few resources we’ve created to help you realise your digital transformation and deliver on the digital imperative.



Free eBook

Embrace the digital imperative


With organisations facing unprecedented pressures, it has never been more crucial to realise the benefits of digital transformation. Now more than ever, you need to do more with less. Our guide will help you understand what the digital imperative means for your organisation, and how you can rise to today’s challenges to emerge stronger, better prepared, and more productive.

Download the eBook


The digital imperative and its meaning for your organisation 

Many organisations have already embraced the concept of digital transformation and are somewhere on that journey. Now, the digital imperative has begun to creep into conversations. But what is the meaning of the digital imperative for your organisation? 

Read our blog 


Understanding the fundamentals of Power Platform to encourage innovation

Ahead of his session at our Digital Revolution3 virtual event, our Power Platform Lead Jake Harvey explains how you can harness Power Platform to encourage people to innovate to transform processes and working systems. 

Read our blog 


How Teams and Microsoft 365 are underpinning communication in a changing world

Jason Wynn, our Principal Technology Strategist and a Microsoft MVP, explains what role Teams and Microsoft 365 will play in helping organisations adapt to the demands and opportunities of today’s operating landscape. 

Read our blog 


Accelerate the business value of DevOps for your users

Harnessing the business value of DevOps is one way you can empower fusion teams. In the first of two blogs, our Strategic Account Consultant Harrison Kirby explores what DevOps means and how it can help you accelerate success.   

Read our blog 


How to navigate common DevOps challenges and constraints

In his second blog exploring the value you can achieve with DevOps solutions, Strategic Account Consultant Harrison Kirby takes us through common constraints you might come across.

Read our blog 


What to consider with your employee experience platform and workplace solutions

David Francis, Content+Cloud’s Integrated Services Director, explores the challenges many organisations have faced since beginning their digital transformation journeys.

Read our blog 


Tackling security in the cloud with Azure

Nick Isherwood, our Azure Product Director, takes a look at how Azure can support your data management, security and compliance requirements in the cloud. 

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Do more with less by optimising the cost of compute with Azure

Our Azure Product Director, Nick Isherwood, takes you through some of the ways you can optimise Azure costs throughout your cloud journey.

Read our blog 


Endpoint security and management – optimising for what comes next

Chinwike Onyia, Content+Cloud’s Endpoint Management and Security Lead Architect, discusses ways that you can optimise device and endpoint management.

Read our blog 


How can business application services help you meet the digital imperative?

Enterprise Applications Business Development Consultant Duncan Kerr, Head of Business Applications Kathryn Hutchinson and Sales Manager Melanie Best explore how business applications can bring value to your organisation.

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Setting up your SharePoint intranet with Microsoft Viva

David Bowman, Product Director for Fresh, shares how you can create a unique digital employee experience by leveraging your SharePoint intranet alongside Microsoft Teams and the Viva Suite.

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Getting value from Microsoft Viva in the new hybrid workplace

We already know that hybrid work is here to stay – how can you make it the best experience for your people? Modern Workplace Product Director Dan Coleby takes us through the value Microsoft Viva can bring to your people and organisation in the new hybrid workplace. 

Read our blog 

Learn how Content+Cloud can help you optimise your technologies

We can support you on your journey towards delivering on the digital imperative by positioning your IT to meet the needs of your hybrid workplace. With our expert insights, you can gain an edge with innovative solutions in AI, data and evergreen IT. 

Find out about our managed services  Find out about our professional services 

We’re the most awarded Microsoft partner in the UK 

At Content+Cloud, we’ve invested in building a world-class Microsoft practice, helping clients to leverage the full power of the Microsoft Cloud. We are now one of the leading Azure, Dynamics 365 and Microsoft 365 (formerly Office 365) partners, globally.  

 As Microsoft’s 2022 Partner of the Year for Customer Experience, our commitment to client success is recognised as much as our capability for developing and delivering outstanding solutions based on Microsoft’s applications, services and devices.  

Learn more about our Microsoft Partnership