Real-time customer insights with Dynamics 365
One of the primary benefits that Dynamics 365 Customer Insights can provide is its real-time capabilities to monitor and analyse consumer behaviour.
This up-to-the-minute understanding of reactions to your campaigns, market growth and customer preferences enables you to take timely measures in the event of a failed campaign and to avoid worst-case scenarios.
Real-time marketing allows you to create deeply personalised customer engagement using your insight data as a mould for specific target audiences.
With Customer Insights data, you can target individual customer profiles and segments, to engage every customer, as well as create dynamic email content based on metrics such as loyalty status, subscription renewal date or parent account.Speak to a Dynamics expert about class-leading customer insights
How to use Dynamics 365 Customer Insights to unify customer data
With connectors built into the platform, Customer Insights allows you to eliminate silo working processes and create singular points of data entry and analysis. Further, your data can easily be cleaned and placed into a common format with the use of AI and machine learning recommendations.
Customer Insights provides you with merged customer profiles from your data source, producing a Customer Card for each person’s profile, offering you the opportunity to drill deeper into the data and configure the platform to gain improved understanding of your customers.Talk to us about unifying your customer data
Custom reporting and presentation with Dynamics 365 Customer Insights
Customer Insights gives you focus on your customers’ choices, from how they access your website and content channels to their purchasing history and preferences.
It provides you with predictive and consistent analytical power which enables you to determine customer-related KPIs, customer growth and order value over a fixed period, allowing you to approach market segmentation with a logical structure.
This ability means you can foresee with confidence how best to engage with your audiences, which marketing campaigns to focus on in certain areas, and most crucially what future customer activity is likely to draw the greatest commercial value.Contact a Dynamics expert about custom reporting and customer engagement
Extend Dynamics 365 Customer Insights with AI and the Microsoft stack
Using Microsoft Azure’s machine-learning capabilities combined with historic data, it becomes possible to generate customer-focused recommendations and predictions simply and precisely.
Another valuable feature of Customer Insights is its ability to synthesise with other Microsoft software. For example, fusing the reporting capabilities of Customer Insights with Power BI, your users can produce visual presentations from complex analytics.Speak to us about customer insights and AI